Missions / Mission Identity
Brand bundle
Mission Identity
A complete brand identity system, paired with the single landing page where you launch it. We start with three days of strategy work — what you do, who you serve, what tone the brand needs to carry. Then we build the visual system end-to-end: logo with one lockup variant, type stack, full colour palette, basic icon style, motion treatment, and a compact brand-guidelines document. The landing page that ships at the end is the proof that the system holds.
Everything that ships at handover.
A complete list of what lands in your shared drive at handover. Anything outside this list is discussed and quoted as a change request.
- 01 Three days of brand strategy work, captured in a written document.
- 02 Wordmark plus one lockup variant; svg and png export.
- 03 Full colour palette — primary, secondary, surfaces, semantic states.
- 04 Type stack (display + body + mono) with size and weight ramps.
- 05 A compact brand-guidelines pdf, 16 — 20 pages.
- 06 A single launch landing page, art-directed in the new system.
The step-by-step flow.
Every mission runs to a written schedule. This is what your calendar looks like, phase by phase.
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Phase 01
Strategy
Three days of brand strategy work and audit.
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Phase 02
Identity
Logo, type, colour, primitives — two distinct routes.
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Phase 03
Refine
One full revision round on the chosen route.
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Phase 04
Ship
Launch landing page art-directed in the new system.
Ready to book?
Continue to secure payment, or get in touch first if you would rather talk through the brief before anything changes hands.